Bright Ideas Roundtable: A World of Pure (Mis)Imagination: Navigating the Next Wave of Deepfakes

Deepfakes are advancing at an unprecedented pace, blurring the line between what’s real and what’s fabricated. This session delves into next-level AI-driven manipulations and the advanced detection methods organizations can use to reduce risk. We’ll highlight cutting-edge detection techniques, emerging research, real-world examples, and best practices for effectively strengthening defenses. Ethical, privacy, and legal considerations will also be addressed, providing actionable strategies for identifying and mitigating malicious synthetic media. Our call to action urges collaboration across technical, ethical, and governance domains—ensuring that as deepfakes evolve, so do our defenses, bolstering digital trust and integrity.