Former CISO Lexmark International, Inc., United States
Security professionals often focus solely on defense. But what if we viewed cybersecurity as a strategic asset that drives sales and builds customer trust? This session will explore the untapped potential of cybersecurity to become a key enabler for revenue generation and enhanced customer relationships.
We will delve into practical strategies for proactively integrating security considerations into the sales cycle, leveraging security as competitive differentiators, and effectively communicating your security posture to build unwavering customer confidence. This session will demonstrate how a shift in mindset can position cybersecurity as a vital contributor to business growth while upholding ethical responsibilities in data protection, offering actionable insights for security professionals across all levels.
Learning Objectives:
Understand how a strong and well-communicated security posture can directly empower your sales team, remove customer objections related to security, and ultimately help close more deals.
Recognize that demonstrating robust security controls and proactively sharing your commitment to data protection cultivates deeper customer trust, leading to increased loyalty and a stronger brand reputation.
Learn how to effectively partner with your sales organization to build internal advocates for your security initiatives, fostering a more security-conscious culture and garnering greater support for your projects.
